Posts

Showing posts from November, 2019

Mustang Mach-E - Ford's first all Electric SUV - why the name?

Image
In case anyone is confused why Ford called their new electric SUV a "Mustang" - it's for attention. Escape doesn't come with up to 600 hp. Resurrecting an old nameplate like Bronco could make sense, but would take them into a different direction. Those were a bit more rugged than a road oriented crossover. Mustangs are popular, it implies performance, and they know 100% of everyone will complain and talk about it - while news spreads like wildfire. It's free publicity.  https://www.caranddriver.com/news/a29810295/2021-ford-mustang-mach-e-photos-info/